# Overview

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Overview is the first page you see after opening a project.

It combines score data, trend data, platform visibility, sentiment, competitor context, and projected improvements in one place.

Use this page to answer three questions fast:

* Where does the brand stand now?
* How has performance changed?
* What should the team fix next?

### Key features

* GEO Score with a gauge and tier label
* Week-over-week performance trend
* Platform visibility across Google, Reddit, Medium, and Web
* Six-pillar GEO score breakdown
* Sentiment analysis from community discussions
* Social and brand reach signals
* Competitor comparison snapshot
* Domain analytics summary
* Projected score improvement
* Quick actions for re-analysis, scheduling, and export

### Page layout

The page starts with a project header.

The header includes:

* **Brand favicon and name** — pulled from the analyzed URL
* **Domain** — the tracked root domain
* **Status badge** — **Active**, **Analyzing**, or **Failed**
* **Created On** — the first analysis date
* **Actions** — **Re-analyze**, **Schedule Analysis**, and **Export PDF**

Below the header, Signalor shows cards and charts in a responsive grid.

### Section breakdown

#### GEO Score card

**What it shows**

The GEO Score card displays a half-circle gauge with 28 segments. The gauge fills to show your score out of 100. It animates from zero on load.

The card also shows a score tier:

* **70–100** — Strong
* **40–69** — Moderate
* **0–39** — Low

Below the gauge, a trend badge compares the score to the previous run.

* Upward movement shows improvement
* Downward movement shows decline
* No change shows a neutral state

On the first run, the badge reads **First analysis — trend after next run**.

**Why it matters**

The GEO Score is the main health metric for AI visibility. It shows how well AI engines can find, understand, and cite your brand.

**How to use it**

Check this score before and after every optimization. Rising scores confirm progress. Falling scores signal new issues or competitive pressure.

#### Weekly performance section

**What it shows**

This chart plots your GEO Score across the past seven days, or across available runs. Each point represents a completed analysis. Hovering shows the exact date and score.

**Why it matters**

A single score shows your current state. The trend shows whether your strategy is working over time.

**How to use it**

Compare score changes with site updates, content launches, and task completion. If the chart rises after changes, those changes likely improved visibility.

#### Visibility by platform card

**What it shows**

This card shows a 2×2 grid of platform tiles:

* **Google** — visibility in search results and AI Overviews
* **Reddit** — presence in discussions and community threads
* **Medium** — editorial mentions and publisher coverage
* **Web** — broader open-web mention and reach signals

Each tile includes a platform score and a percentage badge. The badge shows how far the score sits above or below the midpoint of 50.

**Why it matters**

AI engines rely on external sources. Weak platform scores often reveal where your brand is missing from trusted sources.

**How to use it**

Start with the weakest platform. Then review the deeper analysis for that channel from the sidebar.

#### Pillar breakdown card

**What it shows**

This card shows a donut chart and score list for the six GEO pillars:

1. **Content** — content quality, depth, and AI readability
2. **Schema** — structured data coverage
3. **E-E-A-T** — experience, expertise, authority, and trust
4. **Technical** — speed, crawlability, and mobile readiness
5. **Entity** — brand clarity as a recognized entity
6. **AI Visibility** — mentions and citations in AI answers

**Why it matters**

Your total GEO Score is built from these pillars. A weak pillar often explains a weak total score.

**How to use it**

Find the lowest pillar first. Then open **Tasks** and filter by that pillar to see the highest-value fixes.

#### Sentiment analysis card

**What it shows**

This card summarizes positive, neutral, and negative sentiment from Reddit and other community mentions.

It also includes:

* Sentiment modifier score
* Total mention count
* AI probe mention rate

The AI probe mention rate shows how often your brand appears in test queries across AI engines.

**Why it matters**

AI engines consider tone and context. Negative discussion can reduce how confidently your brand appears in generated answers.

**How to use it**

If negative sentiment is high, inspect the source communities. Then address repeated complaints through content, support, or outreach.

#### Social and brand reach card

**What it shows**

This card tracks brand presence across social and editorial channels.

It may include:

* Detected platforms such as LinkedIn, YouTube, and X
* Presence strength from activity and audience signals
* Geographic reach where available
* Overall Social Reach Score

**Why it matters**

Active social presence strengthens trust signals. Brands with broader reach often earn stronger AI citation coverage.

**How to use it**

Look for weak or missing channels. Prioritize the platforms your audience already uses most.

#### Competitors card

**What it shows**

This section compares your brand with tracked competitors.

Each entry includes:

* Brand name and domain
* GEO Score
* Score gap versus your brand
* Competitor type — Direct, Indirect, or Adjacent

Your brand appears first and stays highlighted.

**Why it matters**

GEO visibility is relative. If competitors appear where your brand does not, they capture AI-driven discovery first.

**How to use it**

Review who scores above you. Then inspect their stronger pillars and prioritize similar improvements.

#### Domain analytics panel

**What it shows**

This panel summarizes domain and technical signals, such as crawl health, authority indicators, domain age, and detected issues.

**Why it matters**

Strong technical foundations make your content easier to crawl, parse, and trust.

**How to use it**

Treat technical issues as blockers. Fix them early to improve the impact of later content work.

#### Score prediction section

**What it shows**

If open recommendations exist, this section estimates your likely score improvement over the next seven days.

It can include:

* Projected score gain
* Pillar-level contribution
* Expected impact from open recommendations

**Why it matters**

This forecast helps you prioritize work by expected return.

**How to use it**

Start with the category that produces the highest projected gain. Then filter **Tasks** by that pillar.

### Available actions

#### Re-analyze

Run a new full analysis of your brand and site.

Use this after publishing content, updating structure, or adding schema. Each new run refreshes scores and recommendations.

#### Schedule Analysis

Set up recurring analysis runs.

Use this for daily, weekly, or custom monitoring. Scheduled runs help you catch drops before they grow.

#### Export PDF

Download a PDF report of the current analysis.

The export includes scores, platform breakdowns, pillar details, recommendations, and competitor data. Use it for stakeholder sharing.

### Metrics and insights

| Metric            | Meaning                                              |
| ----------------- | ---------------------------------------------------- |
| GEO Score         | Composite AI visibility score across all six pillars |
| Score Change      | Difference from the previous completed run           |
| Google Score      | Visibility in Google surfaces                        |
| Reddit Score      | Strength of community and forum mentions             |
| Web Score         | Open-web citation breadth                            |
| Platform Coverage | Share of tracked platforms where the brand appears   |
| Sentiment Score   | Balance of positive and negative perception          |
| AI Probe Rate     | Share of AI test queries that mention the brand      |
| Projected Gain    | Estimated score increase from completing open tasks  |

### Best practices

* Run a fresh analysis after major site changes
* Watch the trend, not only the latest score
* Fix the lowest pillar first
* Schedule at least weekly recurring analyses
* Share PDF reports with internal or client stakeholders

### Common use cases

#### Monthly review

Export the PDF and compare recent runs. Use the trend and competitor data in stakeholder reviews.

#### After publishing content

Run a fresh analysis within 24 hours. Check whether the new content improved visibility.

#### Competitive monitoring

Review competitor movement after each run. Use score gaps to spot new threats early.

#### Finding quick wins

Use the score prediction area to find the highest-impact task category first.

### Tips

* A score above 40 shows meaningful AI pickup
* A score below 40 usually signals major gaps
* The first run does not show a previous-trend comparison
* Score improvements may trigger a visual success animation on the GEO Score card


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